Foreign experience in children and youth football management in the context of digital technologies (social aspect)

The article actualizes the problem of managing youth football in Russia. The author from an original point of view examines the successful foreign experience of managing youth football on the example of Germany, England, Brazil in the context of the development of mass character through the use of digital technologies and franchises. At the end of the article, a theoretical analysis is summarized, aspects are outlined that, in the author’s opinion, can be borrowed from foreign experience for their adaptation in the management process of Russian football academies or schools.