Study on Building Tea Culture Ecological Industry Under the Background of Rural Revitalization—Taking Shandong Province as an Example

The strategy of rural revitalization is one of the key strategies in China, which mainly studies how to achieve poverty alleviation and expand the prospects of rural development and promote the rural economic development in China. At the same time, under the promotion of China’s ecological environment protection strategy and energy conservation and emission reduction, the rural revitalization work focuses on the use of rural advantages to develop ecological and cultural industries, so as to promote rural development goals. Tea culture has a long history in China. Building tea culture ecological industry under the background of rural revitalization is one of the key directions for rural revitalization and development. Therefore, this paper mainly takes Shandong Province as an example to focus on the measures to build the tea culture ecological industry under the background of rural revitalization, and then provides some experience and practical basis for the good implementation of the rural revitalization strategy.