Conceptual principles for assessing effective business management

In the context of global economic changes and increased competition, management efficiency is a key factor in the sustainable development of an enterprise. Despite existing theoretical developments, the application of comprehensive methods for assessing efficiency continues to be challenging due to economic challenges and insufficient staff qualifications. This highlights the relevance of improving the methodology for assessing management activities. The purpose of this study was to provide a comprehensive theoretical and methodological substantiation of the essence and measurements of enterprise management efficiency, as well as to develop a systematic approach to its assessment in the context of economic challenges. For this, the study employed the following methods: empirical and systematic analysis, generalisation and concretisation, induction and deduction, structural and functional analysis. The study generalised the concept of management effectiveness and defines it as the effectiveness of management activities, which is manifested in the degree of achievement of goals under the condition of rational use of resources. Three key dimensions of effectiveness were identified: economic, organisational, and social, each of which is detailed through relevant indicators and criteria. The basic principles of management effectiveness assessment (comprehensiveness, continuity, balance, time dimension, dynamism, and adaptability) were systematised. A model for assessing effective enterprise management was developed and presented, covering input indicators, internal processes, output results (financial and non-financial), the influence of the external environment, an integrated assessment and recommendations for strategic decisions. The interconnection of all forms of effectiveness and their dependence on numerous external and internal factors was emphasised. The key challenges that hinder the full implementation of modern methods of effectiveness assessment in practice were identified. The practical value of the study lies in the creation of a universal model for assessing management effectiveness, which will allow enterprises to increase the objectivity of analysis, optimise resources, and make informed management decisions to improve competitiveness. Additionally, the problems identified in the implementation of this model can form the basis for the development of targeted training programmes