Innovative technologies in international logistics activities

International logistics is an important component of the global economy, ensuring the effectiveness of supply chain management and interaction between market participants. In modern conditions of globalization, the growth of international trade volumes and increasing requirements for speed, accuracy and environmental friendliness of logistics processes are becoming determining factors of the competitiveness of companies. The article is devoted to the study of the introduction of innovative technologies into international logistics, as well as the analysis of their impact on the development of the industry. The article considers the main types of innovative technologies, in particular information, technological, managerial and environmental solutions that find practical application in international logistics systems. Particular attention is paid to such technologies as the Internet of Things (IoT), artificial intelligence (AI), blockchain, warehouse automation and the implementation of environmentally friendly transport solutions. It was found that these innovations contribute to the optimization of logistics processes, increasing forecasting accuracy, reducing costs and increasing customer satisfaction. In addition to positive aspects, emphasis is placed on obstacles that complicate the implementation of innovations. These include high financial costs, the complexity of the regulatory environment, the lack of qualified personnel, infrastructure limitations and cybersecurity risks. It is noted that the European Union demonstrates advanced results in the implementation of innovative solutions due to active investments in the digitalization and modernization of transport systems. The article summarizes the main benefits of innovative technologies in international logistics, including economic efficiency, environmental sustainability, improved service and increased safety. It is concluded that the further development of innovations in logistics will contribute to sustainable economic growth, integration in global markets and ensuring the competitiveness of companies in the long term