Self-Administered Field Surveys on Sensitive Topics

Research on sensitive topics uses a variety of methods to combat response bias on in-person surveys. Increasingly, researchers allow respondents to self-administer responses using electronic devices as an alternative to more complicated experimental approaches. Using an experiment embedded in a survey in the rural Philippines, we test the effects of several such methods on response rates and falsification. We asked respondents a sensitive question about reporting insurgents to the police alongside a nonsensitive question about school completion. We randomly assigned respondents to answer these questions either verbally, through a “forced choice” experiment, or through self-enumeration. We find that self-enumeration significantly reduced nonresponse compared to direct questioning, but find little evidence of differential rates of falsification. Forced choice yielded highly unlikely estimates, which we attribute to nonstrategic falsification. These results suggest that self-administered surveys can be effective for measuring sensitive topics on surveys when response rates are a priority.