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Level Up! Priming Hobbyist Political Identity Using Survey Experiment

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  • Bačovský, Pavel

Abstract

Recent research suggests that a strong identity attachment to leisure activity affects the hobbyists’ political preferences and behavior. This paper further evaluates the claim that hobbyists – in this case, gamers – react differently to political stimuli that directly involve their hobby of choice. Using original survey experiment data, this paper shows that gamers become more interested in foreign trade policy when presented in the context of video games. This finding indicates that even seemingly apolitical identities matter in framing political behavior. Aspects of hobbyist identities seep into political attitudes, even if preferences in the strictest meaning of the word may take longer to form.

Suggested Citation

  • Bačovský, Pavel, 2025. "Level Up! Priming Hobbyist Political Identity Using Survey Experiment," Journal of Experimental Political Science, Cambridge University Press, vol. 12(3), pages 237-253, November.
    • Handle: RePEc:cup:jexpos:v:12:y:2025:i:3:p:237-253_1
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