Combating Hateful Attitudes and Online Browsing Behavior: The Case of Antisemitism

This study adds to the analogic perspective-taking literature by examining whether an online perspective-taking intervention affects both antisemitic attitudes and behaviors – in particular, engagement with antisemitic websites. Subjects who were randomly assigned to the treatment viewed a 90-s video of a college student describing an experience with antisemitism and reflected on its similarity to their own experiences. In a survey, treated subjects reported greater feelings of sympathy (+29 p.p.), more positive feelings toward Jews, a greater sense that Jews are discriminated against, and more support for policy solutions (+2–4 p.p.). However, these effects did not persist after 14 days. Examining our subjects’ web browsing data, we find a 5% reduction in time spent viewing antisemitic content during the posttreatment period and some limited, suggestive evidence of effects on the number of site visits. These findings provide the first evidence that perspective-taking interventions may affect online browsing behavior.