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The Market for Paintings in Italy During the Seventeenth Century

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  • ETRO, FEDERICO
  • PAGANI, LAURA

Abstract

We study the seventeenth-century market for figurative paintings in Italy analyzing original contracts between patrons and artists. We show that a number of supply and demand factors affected prices. We find a positive and concave relation between prices and size of paintings reflecting economies of scale. We show evidence of a positive relationship between prices and the number of figures depicted. Trade in paintings was sufficient to equalize prices between different destinations. Finally, we provide support for the Galenson hypothesis of a positive relation between age of experimental artists and quality as priced by the market.

Suggested Citation

  • Etro, Federico & Pagani, Laura, 2012. "The Market for Paintings in Italy During the Seventeenth Century," The Journal of Economic History, Cambridge University Press, vol. 72(2), pages 423-447, May.
    • Handle: RePEc:cup:jechis:v:72:y:2012:i:02:p:423-447_00
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    Cited by:

    1. Federico Etro & Silvia Marchesi & Laura Pagani, 2011. "The Labor Market in the Seventeenth-Century Italian Art Sector," Working Papers 215, University of Milano-Bicocca, Department of Economics, revised Nov 2011.
    2. Ma, Marshall Xiaoyin & Noussair, Charles N. & Renneboog, Luc, 2022. "Colors, Emotions, and the Auction Value of Paintings," European Economic Review, Elsevier, vol. 142(C).
    3. Etro, Federico & Marchesi, Silvia & Stepanova, Elena, 2020. "Liberalizing art. Evidence on the Impressionists at the end of the Paris Salon," European Journal of Political Economy, Elsevier, vol. 62(C).
    4. Ennio E. Piano, 2022. "Specialization and the firm in Renaissance Italian art," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 46(4), pages 659-697, December.
    5. Federico Etro & Elena Stepanova, 2015. "The Market for Paintings in Paris between Rococo and Romanticism," Kyklos, Wiley Blackwell, vol. 68(1), pages 28-50, February.
    6. Borowiecki, Karol Jan & Dahl, Christian Møller, 2021. "What makes an artist? The evolution and clustering of creative activity in the US since 1850," Regional Science and Urban Economics, Elsevier, vol. 86(C).
    7. Federico Etro & Elena Stepanova, 2017. "Art collections and taste in the Spanish Siglo de Oro," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(3), pages 309-335, August.
    8. Etro, Federico, 2018. "The Economics of Renaissance Art," The Journal of Economic History, Cambridge University Press, vol. 78(2), pages 500-538, June.
    9. Federico Etro & Elena Stepanova, 2017. "Art Auctions and Art Investment in the Golden Age of British Painting," Scottish Journal of Political Economy, Scottish Economic Society, vol. 64(2), pages 191-225, May.
    10. Karol Jan Borowiecki, 2015. "Historical origins of cultural supply in Italy," Oxford Economic Papers, Oxford University Press, vol. 67(3), pages 781-805.
    11. Cellini, Roberto & Cuccia, Tiziana, 2014. "The artist–art dealer relationship as a marketing channel," Research in Economics, Elsevier, vol. 68(1), pages 57-69.
    12. Ennio E. Piano & Rania Al-Bawwab, 2023. "The artist as entrepreneur," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, vol. 36(1), pages 23-41, March.
    13. Karol Jan BOROWIECKI, 2019. "The Origins of Creativity: The Case of the Arts in the United States since 1850," Trinity Economics Papers tep0219, Trinity College Dublin, Department of Economics.
    14. Federico Etro & Laura Pagani, 2013. "The market for paintings in the Venetian Republic from Renaissance to Rococò," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 37(4), pages 391-415, November.
    15. Elena Stepanova, 2019. "The impact of color palettes on the prices of paintings," Empirical Economics, Springer, vol. 56(2), pages 755-773, February.
    16. Garay, Urbi & Pérez, Eduardo & Pulga, Fredy, 2022. "Color intensity variations and art prices: An examination of Latin American art," Journal of Business Research, Elsevier, vol. 147(C), pages 158-176.
    17. Etro, Federico, 2024. "Art and Markets in the Greco-Roman World," The Journal of Economic History, Cambridge University Press, vol. 84(2), pages 432-478, June.
    18. Federico Etro & Elena Stepanova, 2016. "Entry of painters in the Amsterdam market of the Golden Age," Journal of Evolutionary Economics, Springer, vol. 26(2), pages 317-348, May.
    19. Hellmanzik, Christiane, 2016. "Historic art exhibitions and modern - day auction results," Research in Economics, Elsevier, vol. 70(3), pages 421-430.
    20. Laura Pagani, 2021. "Diana S. Greenwald: Painting by numbers—data-driven histories of nineteenth-century art, Princeton University Press, 2021," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(4), pages 735-738, December.
    21. Federico Etro & Silvia Marchesi & Laura Pagani, 2015. "The Labor Market In The Art Sector Of Baroque Rome," Economic Inquiry, Western Economic Association International, vol. 53(1), pages 365-387, January.
    22. Anne-Sophie Radermecker & Koenraad Brosens, 2023. "Valuing European tapestry: from riches to rags," ULB Institutional Repository 2013/371370, ULB -- Universite Libre de Bruxelles.
    23. Anne-Sophie V. Radermecker & Koenraad Brosens, 2023. "Valuing European tapestry: from riches to rags," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 47(3), pages 359-406, September.
    24. Pownall, Rachel A.J. & Graddy, Kathryn, 2016. "Pricing color intensity and lightness in contemporary art auctions," Research in Economics, Elsevier, vol. 70(3), pages 412-420.
    25. Masciandaro, Donato & Goodhart, Charles & Ugolini, Stefano, 2021. "Pandemic recession and helicopter money: Venice, 1629–1631," Financial History Review, Cambridge University Press, vol. 28(3), pages 300-318, December.

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