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The Demand for Consumer Durables in the United Kingdom in the Interwar Period

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  • Bowden, Sue
  • Turner, Paul

Abstract

Distinct diffusion curves are identified by model type and significant differences in regional motor car ownership in the interwar U.K. economy. We assess the viability of applying mass production strategies such as Ford and General Motors pursued in America. Given the demand-side constraints present in the U.K. market, the price reductions made possible by the exploitation of economies of scale were insufficient to create a mass market. Hence, the relatively low levels of ownership achieved can be seen as a rational response to the constraints perceived by firms.

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  • Bowden, Sue & Turner, Paul, 1993. "The Demand for Consumer Durables in the United Kingdom in the Interwar Period," The Journal of Economic History, Cambridge University Press, vol. 53(2), pages 244-258, June.
    • Handle: RePEc:cup:jechis:v:53:y:1993:i:02:p:244-258_01
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    Cited by:

    1. Sean O'Connell & Chris Reid, 2005. "Working‐class consumer credit in the UK, 1925–60: the role of the check trader," Economic History Review, Economic History Society, vol. 58(2), pages 378-405, May.
    2. Zhao Rong & David C. Broadstock & Yuanyuan Peng, 2018. "Initial submarket positioning and firm survival: evidence from the British automobile industry, 1895–1970," Small Business Economics, Springer, vol. 51(4), pages 965-993, December.
    3. Peter Scott, 2009. "Mr Drage, Mr Everyman, and the creation of a mass market for domestic furniture in interwar Britain1," Economic History Review, Economic History Society, vol. 62(4), pages 802-827, November.
    4. David Clayton, 2004. "The consumption of radio broadcast technologies in Hong Kong, c.1930–1960," Economic History Review, Economic History Society, vol. 57(4), pages 691-726, November.

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