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Measuring Impacts on Demand of Agricultural Commodity Promotion

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  • Raikes, Ronald
  • Vollink, William

Abstract

Producer “checkoff†programs have been established for several agricultural commodities. Typically, at least part of the money collected is used to support commodity promotions. But decisions about support of promotions often are made with little information about expected impacts on demand. Studies of selected commodity promotions have provided estimates of promotions' impacts on intercepts of demand functions. But these studies have not provided information about impacts on other demand parameters; viz., the responsiveness of quantity demanded to changes in commodity price, prices of competing commodities or consumer income. The purpose of this paper is to suggest and illustrate a research procedure that provides estimates of a promotion's impacts on the demand function's intercept and on responsiveness of quantity demanded to changes in price, competing prices and income.

Suggested Citation

  • Raikes, Ronald & Vollink, William, 1975. "Measuring Impacts on Demand of Agricultural Commodity Promotion," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 7(2), pages 161-167, December.
    • Handle: RePEc:cup:jagaec:v:7:y:1975:i:02:p:161-167_01
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    Cited by:

    1. Choi, Jin Wook, 1982. "An analysis of price responses to public information: a case study of the USDA corn crop forecasts," ISU General Staff Papers 198201010800008030, Iowa State University, Department of Economics.

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