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Using Business Management Games as Research Tools in Food Retailing — A Case Study

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  • Jones, Larry D.

Abstract

Performance in the food retailing industry varies over time, among competitive markets, and among different organizational affiliations. This paper reports the results of a recent study which examined variation in firm behavior and performance which could be attributed to three phenomena: differences in organizational affiliation, differences among managers within an organizational affiliation, and differences in the competitive environment under which retailers operate. This study differed from some previous behavioral studies in that an experimental business management game was used as the data generator. A central thrust of this study was to evaluate business gaming as a tool which allowed testing of hypotheses concerning economic behavior.

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  • Jones, Larry D., 1975. "Using Business Management Games as Research Tools in Food Retailing — A Case Study," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 7(1), pages 205-210, July.
    • Handle: RePEc:cup:jagaec:v:7:y:1975:i:01:p:205-210_01
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