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Evaluation of a Quantitative Procedure to Select Among Alternative Marketing Strategies to Reduce Price Risks of Stocker Operators

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  • Davis, James H.
  • Franzmann, John R.

Abstract

Producers within the cattle industry are faced with three major types of risks: (1) risks of losses in quality; (2) risks of quantity losses; and (3) losses resulting from unfavorable changes in cash prices. Quality and quantity risks are physical risks that can be dealt with through managerial techniques, adoption of new technology, and the use of fire, storm, and theft insurance. The risk associated with unfavorable price changes does not lend itself to an insurance approach. Producers must, therefore, become speculators in the cash market or choose to employ marketing strategies designed to transfer price risks to other market functionaries.

Suggested Citation

  • Davis, James H. & Franzmann, John R., 1973. "Evaluation of a Quantitative Procedure to Select Among Alternative Marketing Strategies to Reduce Price Risks of Stocker Operators," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 5(2), pages 63-71, December.
    • Handle: RePEc:cup:jagaec:v:5:y:1973:i:02:p:63-71_01
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    Cited by:

    1. Ziehm, William Walter, 1986. "An evaluation of alternative hedging strategies for Iowa cattle feeders: before, at, and after placement, 1974-1984," ISU General Staff Papers 1986010108000018118, Iowa State University, Department of Economics.

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