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Consumer Preferences for Per- and Polyfluoroalkyl Substances Versus Bio-Based Treatments of Disposable Dinnerware: A Discrete Choice Experiment

Author

Listed:
  • Rihn, Alicia
  • Labbé, Nicole
  • Bajgain, Pralhad
  • Rajan, Kalavathy
  • Kamboj, Gourav
  • Jackson, Samuel
  • Tiller, Kelly
  • Jensen, Kimberly

Abstract

Alternative disposable dinnerware treatments to per- and polyfluoroalkyl substances (PFAS) are under development. A discrete choice experiment of 1,304 U.S. consumers addressed the market’s response to bio-based alternatives. Information nudges were used to assess the impact of health and environmental information on behavior. Data were analyzed using mixed logit models. Bio-based treated plates generated premiums compared to the PFAS-treated plates. Participants exposed to either environmental or health information were willing to pay a price premium of $2.0-$2.12 for bio-based treatments. Both information nudges generated premiums for the USDA Certified Bio-based products relative to the control.

Suggested Citation

  • Rihn, Alicia & Labbé, Nicole & Bajgain, Pralhad & Rajan, Kalavathy & Kamboj, Gourav & Jackson, Samuel & Tiller, Kelly & Jensen, Kimberly, 2025. "Consumer Preferences for Per- and Polyfluoroalkyl Substances Versus Bio-Based Treatments of Disposable Dinnerware: A Discrete Choice Experiment," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 57(4), pages 656-672, November.
    • Handle: RePEc:cup:jagaec:v:57:y:2025:i:4:p:656-672_7
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