Creativity and the Governance of Universities: Encounters of the Third Kind

Discussions of creativity and university governance often conflate multiple kinds of creativity–governance relations. Focusing on the ‘third kind’ of creativity–governance relations in universities, I discuss the role of creativity in prospecting governance models. In other words, this paper focuses on the methods for creatively seeking (third kind) creative governance models (second kind) that foster academic creativity (first kind). I argue that the methods of prospecting governance models are subject to institutional dynamics that steer such search off the path of creativity. I note in particular two such institutional dynamics that track the prospecting process – namely, professional expertise and referentiality – and I argue that these institutional dynamics generate inherent tension in the governance of creativity in universities. I illustrate these claims with findings from a large-scope research project on the branding of universities.