The Stock Market and the Space Age

Having emerged from World War II as a permanent feature of American political and economic life, the “glamour” of research and development (R&D) would soon take hold of Wall Street. By the 1960s, shares of high-tech electronics and aerospace firms became irresistible to the flood of young men entering the securities business with the hopes of getting rich quick off capital gains. For this generation, R&D spending today came to mean earnings growth tomorrow, and in periods of financial hardship, executives under pressure to meet earnings expectations changed R&D accounting policies to boost their bottom lines. With this change, firms experiencing significant losses could maintain the appearance of profitability while reinforcing public perceptions of R&D as a magic bullet for growth. Contrary to the mythology of the “space age,” however, those intimately involved in R&D and tracking its costs insisted that expenditures so incurred failed in practice to qualify as assets. Drawing from arguments made by industrial researchers and cost accountants, this article problematizes the “R&D underinvestment” consensus that emerged in the wake of the space age and suggests dropping the R&D asset view wherever it circulates, including in academic scholarship.