IDEAS home Printed from https://ideas.repec.org/a/cup/entsoc/v19y2018i04p864-902_00.html
   My bibliography  Save this article

“Delectable North Wales†and Stakeholders: The London & North Western Railway’s Marketing of North Wales, c.1904–1914

Author

Listed:
  • TURNER, DAVID A.

Abstract

This article discusses the London & North Western Railway’s (LNWR) marketing activities before 1914. It extends our understanding of British railway marketing by examining how the company forged links with stakeholders in North Wales, particularly the resort authorities, in support of its development of the tourist trade there. While the company remained the dominant force in promoting the region, cooperative working facilitated the sharing of market intelligence, exchange of best practice, coordination of advertising efforts, coordination of services, and the harmonizing of a promotional message that appealed to middle-class discretionary travelers that North Wales was a place for health and pleasure. The article also shows how the LNWR deployed a system of integrated marketing communications, providing one of the earliest known examples within British business of such practice. The sum result was positive impacts on the development of the North Welsh tourist trade in the years before the World War I.

Suggested Citation

  • Turner, David A., 2018. "“Delectable North Wales†and Stakeholders: The London & North Western Railway’s Marketing of North Wales, c.1904–1914," Enterprise & Society, Cambridge University Press, vol. 19(4), pages 864-902, December.
  • Handle: RePEc:cup:entsoc:v:19:y:2018:i:04:p:864-902_00
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S1467222717000702/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:entsoc:v:19:y:2018:i:04:p:864-902_00. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/eso .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.