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The Managerial Ideal and Business Magazines in the Great Depression




The 1930s transformed American capitalism. This article interrogates the political economy of two business magazines created at the start of the Great Depression. I argue that Business Week’s and Fortune’s signature approaches to reporting articulated an ideal conception of the manager. The early century conception saw the manager as engineer of operational efficiency. The new ideal viewed the manager as a political economist coordinating firms with their external environment, notably an interventionist and scrutinizing state, volatile markets, and a critical public opinion.

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  • Mata, Tiago, 2018. "The Managerial Ideal and Business Magazines in the Great Depression," Enterprise & Society, Cambridge University Press, vol. 19(3), pages 578-609, September.
  • Handle: RePEc:cup:entsoc:v:19:y:2018:i:03:p:578-609_00

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