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Historia de la investigación de mercados en Colombia: Trayectoria empresarial de Napoleón Franco [The History of Market Research in Colombia: Napoleón Franco's Business Career]. ByJosé Miguel Ospina Silva, Luis Fernando Molina Londoño, Gabriel Pérez Cifuentes, andCarlos Dávila L. de Guevara. Bogotá: Universidad de los Andes, 2014. 505 pp. Photographs, notes, references. Paper, $23.00. ISBN: 978-958-695-990-2

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  • Rosenthal, Joshua M.

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  • Rosenthal, Joshua M., 2016. "Historia de la investigación de mercados en Colombia: Trayectoria empresarial de Napoleón Franco [The History of Market Research in Colombia: Napoleón Franco's Business Career]. ByJosé Miguel Ospi," Business History Review, Cambridge University Press, vol. 90(1), pages 179-181, April.
    • Handle: RePEc:cup:buhirw:v:90:y:2016:i:01:p:179-181_00
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