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A Case Study of an Advertising Agency and Some Observations on Advertising in General - The History of an Advertising Agency: N. W. Ayer & Son at Work, by Ralph M. Hower, published by the Harvard University Press, Cambridge, 1939

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  • Appel, Joseph H.

Abstract

Written from the outside with access to inside information and records, Professor Hower's History of an Advertising Agency: N. W. Ayer & Son at Work avoids the over-praise of a memorial volume written solely from within an organization, and at the same time has more reality than the cold clinical history of an individual or institution written solely from public records.

Suggested Citation

  • Appel, Joseph H., 1939. "A Case Study of an Advertising Agency and Some Observations on Advertising in General - The History of an Advertising Agency: N. W. Ayer & Son at Work, by Ralph M. Hower, published by the Harvard Univ," Business History Review, Cambridge University Press, vol. 13(4), pages 49-57, October.
    • Handle: RePEc:cup:buhirw:v:13:y:1939:i:04:p:49-57_02
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