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Mitigating gender inequality in women's voices: the role of normative gender-egalitarian messages

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  • Takahashi, Ryo

Abstract

This study empirically examines gender inequality in tolerance for women's opinions and identifies how the provision of normative gender-egalitarian message can mitigate this inequality by conducting online randomized experiments in Japan. In this experiment, I asked the participants to evaluate the agreement score for 10 anonymous statements and implemented two types of random interventions: disclosing the gender of the statement poster and providing normative statement for gender equality. The results of both cross-sectional and panel data analyses showed that people significantly reduced the agreement score for women's opinions compared with men's and non-gender disclosure opinions. Meanwhile, the negative impact of female gender disclosure was neutralized when participants were provided with a normative message.

Suggested Citation

  • Takahashi, Ryo, 2026. "Mitigating gender inequality in women's voices: the role of normative gender-egalitarian messages," Behavioural Public Policy, Cambridge University Press, vol. 10(3), pages 540-557, July.
    • Handle: RePEc:cup:bpubpo:v:10:y:2026:i:3:p:540-557_5
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