IDEAS home Printed from https://ideas.repec.org/a/cup/apsrev/v93y1999i04p901-909_21.html
   My bibliography  Save this article

Replicating Experiments Using Aggregate and Survey Data: The Case of Negative Advertising and Turnout

Author

Listed:
  • Ansolabehere, Stephen D.
  • Iyengar, Shanto
  • Simon, Adam

Abstract

Experiments show significant demobilizing and alienating effects of negative advertising. Although internally valid, experiments may have limited external validity. Aggregate and survey data offer two ways of providing external validation for experiments. We show that survey recall measures of advertising exposure suffer from problems of internal validity due to simultaneity and measurement error, which bias estimated effects of ad exposure. We provide valid estimates of the causal effects of ad exposure for the NES surveys using instrumental variables and find that negative advertising causes lower turnout in the NES data. We also provide a careful statistical analysis of aggregate turnout data from the 1992 Senate elections that Wattenberg and Brians (1999) recommend. These aggregate data confirm our original findings. Experiments, surveys, and aggregate data all point to the same conclusion: Negative advertising demobilizes voters.

Suggested Citation

  • Ansolabehere, Stephen D. & Iyengar, Shanto & Simon, Adam, 1999. "Replicating Experiments Using Aggregate and Survey Data: The Case of Negative Advertising and Turnout," American Political Science Review, Cambridge University Press, vol. 93(4), pages 901-909, December.
    • Handle: RePEc:cup:apsrev:v:93:y:1999:i:04:p:901-909_21
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S0003055400219163/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:apsrev:v:93:y:1999:i:04:p:901-909_21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/psr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.