“Party Effort and Its Impact on the Voteâ€

The effect of party activities on the vote, while a fundamentally important question for any understanding of party operations, has received little research attention. This neglect has come about partly because the analysis is difficult to conceptualize and because the data have to be generated principally by the investigator. In addition, structural variables relevant to the nature of the environment in which the parties compete must be introduced into the analysis, and the canvas must be broad enough to permit comparative assessments within a controlled research design. The present study sets out to deal with precisely these problems. It analyzes the contribution of the competing parties' efforts to the final vote in elections for five levels of office, from local to national, in 100 North Carolina counties. Multiple correlation analysis was used to judge the association between the final vote and three sets of independent variables: demographic, institutional (specifically the extent of competition between the contending parties), and political, with emphasis on those associated with campaigning. The variance explained by each is described, as well as the total contribution of all to understanding the outcome of the election. The variables proved quite successful in explaining the final vote. The strength of the associations increased as one proceeded from the local to the national level, and party output measures proved more impressive contributors to explaining the votes in competitive as against non-competitive areas. Overall, the variables relating to party effort were found to add significantly to the under-standing of the election outcomes.