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Human Rights Organizations as Agents of Change: An Experimental Examination of Framing and Micromobilization

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  • MCENTIRE, KYLA JO
  • LEIBY, MICHELE
  • KRAIN, MATTHEW

Abstract

Human Right Organizations (HROs) attempt to shape individuals’ values and mobilize them to act. Yet little systematic research has been done to evaluate the efficacy of these efforts. We identified the three most common messaging techniques: (1) informational frames; (2) personal frames; and (3) motivational frames. We tested their efficacy using an experimental research design in which participants were randomly assigned to the control group (shown no campaign materials) or one of the treatment groups shown a campaign against sleep deprivation featuring one of these framing strategies. We then surveyed participants regarding their attitudes and their willingness to act. Results demonstrate that all three framing strategies are more effective at mobilizing consensus than action. Personal narratives are the most consistently successful, increasing individuals’ sense of knowledge on the issue and their emotional reaction to the issue, leading them to reject the practice and participate in a campaign to demand its cessation.

Suggested Citation

  • Mcentire, Kyla Jo & Leiby, Michele & Krain, Matthew, 2015. "Human Rights Organizations as Agents of Change: An Experimental Examination of Framing and Micromobilization," American Political Science Review, Cambridge University Press, vol. 109(3), pages 407-426, August.
    • Handle: RePEc:cup:apsrev:v:109:y:2015:i:03:p:407-426_00
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    Cited by:

    1. Kreitmeir, David & Lane, Nathaniel & Raschky, Paul A, 2020. "The Value of Names - Civil Society, Information, and Governing Multinationals on the Global Periphery," SocArXiv aw7sq, Center for Open Science.
    2. Gulnaz Anjum & Adam Chilton & Zahid Usman, 2021. "United Nations endorsement and support for human rights: An experiment on women’s rights in Pakistan," Journal of Peace Research, Peace Research Institute Oslo, vol. 58(3), pages 462-478, May.
    3. David H. Bearce & Thomas R. Cook, 2018. "The first image reversed: IGO signals and mass political attitudes," The Review of International Organizations, Springer, vol. 13(4), pages 595-619, December.
    4. Brian Greenhill, 2020. "How can international organizations shape public opinion? analysis of a pair of survey-based experiments," The Review of International Organizations, Springer, vol. 15(1), pages 165-188, January.
    5. Kelly Morrison, 2024. "Named and Shamed: International Advocacy and Public Support for Repressive Leaders," Journal of Conflict Resolution, Peace Science Society (International), vol. 68(2-3), pages 294-321, March.
    6. Md. Kamal Uddin, 2023. "NGOs' approach to human rights and the challenges in Bangladesh," Development Policy Review, Overseas Development Institute, vol. 41(3), May.
    7. Scott Williamson & Mashail Malik, 2021. "Contesting narratives of repression: Experimental evidence from Sisi’s Egypt," Journal of Peace Research, Peace Research Institute Oslo, vol. 58(5), pages 1018-1033, September.

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