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La modelización de la demanda de turismo de economías emergentes: el caso de la llegada de turistas rusos a España

Author

Listed:
  • Marcos Álvarez-Díaz

    (Departamento de Fundamentos del Análisis Económico e Historia e Instituciones Económicas, Facultade de C.C. Económicas e Empresariais, Universidade de Vigo, Vigo, Pontevedra, España)

  • Manuel González-Gómez

    (Departamento de Economía Aplicada, Facultade de C.C. Económicas e Empresariais, Universidade de Vigo, Vigo, Pontevedra, España)

  • María Soledad Otero-Giráldez

    (Departamento de Economía Aplicada, Facultade de C.C. Económicas e Empresariais, Universidade de Vigo, Vigo, Pontevedra, España)

Abstract

El turismo internacional se ha convertido en uno de los principales sectores económicos en España. Sin embargo, a pesar de esta importancia, no hay muchos estudios que hayan analizado los determinantes de la demanda internacional a España. Los pocos estudios existentes se han centrado en el análisis de visitantes alemanes y británicos, obviando otras nacionalidades importantes y emergentes como la rusa. Rusia es uno de los principales mercados emisores de turismo a nivel mundial. El dinamismo mostrado por este mercado revela una elevada potencialidad y supone una gran oportunidad para que el sector turístico español aumente su participación en el mercado del turismo internacional. Es por esta razón que el principal objetivo de nuestra investigación es: a)conocer las variables más importantes que expliquen la demanda de turistas rusos a España, y b)cuantificar los impactos de estas variables en base a un modelo econométrico robusto. Los resultados obtenidos muestran la importancia de los factores económicos como la renta de los rusos, la de los costes relativos de la vida en España respecto a Rusia y los costes relativos de la vida en España respecto a una serie de países competidores por atraer el turismo ruso. También se pone de manifiesto la importancia de ciertos eventos puntuales como pueden ser los atentados de ETA y del 11-M, las revueltas en algunos países árabes de la cuenca mediterránea y el cambio en la política de visados entre la Unión Europea y Rusia.

Suggested Citation

  • Marcos Álvarez-Díaz & Manuel González-Gómez & María Soledad Otero-Giráldez, 2016. "La modelización de la demanda de turismo de economías emergentes: el caso de la llegada de turistas rusos a España," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, vol. 39(110), pages 112-125, Mayo.
    • Handle: RePEc:cud:journl:v:39:y:2016:i:110:p:112-125
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    References listed on IDEAS

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    More about this item

    Keywords

    Demanda turística; Cointegración; Elasticidades; Bootstrap;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • C22 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models; Diffusion Processes
    • C51 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Construction and Estimation
    • C52 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Evaluation, Validation, and Selection

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