Identification. sympathy and willingness to pay
The present study analyzes the effects of sympathy and identification between sports fans and clubs in the recognition of willingness to pay in favor of these organizations. With this objective, after reconsidering the diverse approaches to this type of bonds, we propose in the first part a theoretical model that considers the psychosociological factors which affect the willingness to pay for this kind of goods and services that have characteristics similar to public goods. This model allows us to extract two hypotheses on the interrelation between sympathy, income and willingness to pay. In the second part, we put these hypotheses to the test. The results establish, as predicted, that identification or sympathy with a club constitutes an important causal factor in its valuation, although income has no causal relation with this. Both can explain some irregularities found within the contingent valuation method.
Volume (Year): 35 (2012)
Issue (Month): 97 (Abril)
|Contact details of provider:|| Postal: Asociación Cuadernos de Economía Elsevier España, S.L. José Abascal, 45, planta 3ª 28003 Madrid|
When requesting a correction, please mention this item's handle: RePEc:cud:journl:v:35:y:2012:i:97:p:33-42. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Raquel Llorente-Heras)or ()
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.