The formation of priority directions of the strategy of state regulation by the economic mechanism of the sphere of culture in Ukraine

Purpose. The purpose of the study is to identify current trends in the strategy of state regulation of the economic mechanism of the sphere of culture in Ukraine. Design/methodology/approach. During the study, the classical methods of scientific knowledge (analysis, synthesis, grouping, analytical, forecasting, studying of scientific and statistical sources) were used. Findings. The problem of choosing of the priorities of the strategy of state regulation by the economic mechanism of the sphere of culture is extremely relevant, considering the structural changes in economy of Ukraine and manifestations of crisis phenomena. We propose to improve the state regulation by the economic mechanism of the sphere of culture in Ukraine on the basis of introduction of elements aimed at its reforming and consisted of a group of administrative, organizational and economic methods. The group of administrative methods includes the use of motivational means, the provision of an appropriate legal framework and the use of an arsenal of methods of non material incentives. There must be a correspondence between the main purpose of improving of the state regulation by the economic mechanism in the field of culture and the such organizational methods: training and qualification improvement; creation and implementation of management and monitoring; effective management; appropriate analytical support. Economic methods of improving of the state regulation by the sphere of culture include the economic benefits, the material incentives, the use of effective methods and effective tools of fundraising. However, there are a significant number of unresolved issues and contradictions in the field of remuneration. One of them is the absence of a solid dependence of the wage on the actual efforts of the employee. The fee system of remuneration in cultural institutions needs to be more widely implemented, but without reducing the link between remuneration and collective achievements. Research limitations/implications. The obtained results and conclusions are the basis for in-depth scientific research of the problems of development of the national and world socio-cultural sphere. Originality/value. Results and conclusions can be used in the development of national economy development programs, in the formation of a modernization strategy for modern economic systems. The practical value of the work consists in the fact that the provisions and practical recommendations make it possible to solve the broken scientific and practical problem, and the results of the research, which are of an applied nature, can have practical application in the activities of government and local self-governments