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Marketing aspects of social responsibility and ethics in business activities of enterprises

Author

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  • Valentyna Morokhova
  • Оlga Boiko
  • Iryna Lorvi

Abstract

The article deals with the issues of marketing provision of social responsibility and ethics in the activities of enterprises. Researches of foreign and domestic scientists on the role of socially responsible marketing in successful business conduct are systematized. The conditions of application of the concept of social and ethical marketing are generalized and the ways of its development in Ukraine are determined

Suggested Citation

  • Valentyna Morokhova & Оlga Boiko & Iryna Lorvi, 2019. "Marketing aspects of social responsibility and ethics in business activities of enterprises," E-Forum Working Papers, Economic Forum, vol. 9(1), pages 100-104, June.
    • Handle: RePEc:cuc:eforum:v:9:y:2019:i:1:p:100-104
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