Artificial intelligence in recruitment: Challenges, opportunities and prospects for use in Ukraine

The purpose of the study was to analyse contemporary practices of using artificial intelligence in recruitment and to assess the effectiveness of these tools for future applications. It was substantiated that under the influence of digital technologies, activities related to the search and selection of personnel were being transformed. Artificial intelligence demonstrated the greatest efficiency in the processes of candidate screening, automated planning, interviewing, and collecting analytical personnel data. Ethical and legal aspects of using artificial intelligence were analysed, the distinctive features of traditional and artificial intelligence methods used at different stages of recruitment were summarised, the challenges of using artificial intelligence in recruitment were identified and solutions were proposed. The problems that occurred in companies that used AI in recruitment and the management decisions that helped to improve results were investigated. Results have demonstrated the following benefits of using artificial intelligence: saving time, improving candidate experience, and increasing overall recruiting efficiency. The study was conducted on the effectiveness of using various artificial intelligence tools for candidate assessment for the position of business analyst compared to human experts. It showed that advanced artificial intelligence tools (Claude, Grok, ChatGPT, Gemini) evaluated candidate profiles with a high level of agreement with human assessments (all p > 0.05), while screening more than 8 times faster – taking only 10 seconds compared to 2 minutes for a human. The potential of artificial intelligence for optimising hiring processes was confirmed. It was found that Ukraine was actively joining the global trends of HR digitisation. The share of Ukrainian companies that already used artificial intelligence recruitment reached 50.4%. The most popular were chatbots for the initial interview, candidate tracking systems with artificial intelligence elements, and tools for automatic skills testing. HR specialists in Ukraine considered the main challenges of artificial intelligence implementation to be the insufficient level of knowledge and expertise. The practical significance of the research lies in the possibility of its results being used by HR professionals, recruitment agencies, and company managers to improve the efficiency of hiring processes