Inventiories in an integrated supply chain

The purpose of the article is to develop an integrated inventory management system in the supply chain system, which will ensure the rhythm of the production process and competitive advantages. It was established that the management process requires the integration of the activities of enterprises in the field of marketing and logistics. In logistics and marketing, the client and his level of satisfaction play a key role. This requires the adoption of integrated management decisions that will allow to optimize processes in the existing supply chain and improve the level of customer service. The availability of the right product at the right time, in the right amount, without loss or damage to the customer is the main principle of logistics systems, which emphasizes the importance of customer service. The delay in determining the current and potential needs of customers negatively affects the process of planning the volume and frequency of delivery of individual goods. This leads to poor customer service and excessive stockpiling. It has been proven that the implementation of an effective customer service policy requires the following conditions: the creation of feedback loops and a multi-channel supply chain; formation of a proposal for self-service options; providing personalization; empowering customers with the help of artificial intelligence (AI; ensuring proactivity. It is justified that the modification of processes in the supply chain should be considered as an integral element of the strategy of individual subjects of this chain. Management requires cooperation between individual entities included in this supply chain. Synergy is possible if the individual needs of each participant in the supply chain are interconnected and aimed at maximizing the benefits of all actors. Cooperation between enterprises in the supply chain requires investments in IT technologies to identify the flow of information, increase the possibility of flexible response. Achieving continuity and flexibility of flow in the supply chain requires: elimination of intermediate points of storage and supply directly to the production line; the location of suppliers near the enterprise that produces final products; high frequency of supply; improving the flow of information accompanying the flow of products