Project approach as a tool for ensuring the competitiveness of the hospitality industry of Ukraine

This article summarizes the issue of ensuring the competitiveness of the hospitality industry in the regions of Ukraine based on a project approach. The main purpose of the publication is to research the process of ensuring the competitiveness of the hospitality industry of Ukraine based on a project approach and to find directions for strengthening the researched processes in the regions of the country. The systematization of literary sources and approaches to solving the problem of ensuring the competitiveness of the hospitality industry in the regions of Ukraine shows that the mentioned issues from the perspective of the project approach are insufficiently covered. The urgency of solving this scientific problem is that it is advisable to apply a project approach by developing a hierarchical platform for ensuring the competitiveness of the hospitality industry, based on taking into account the consistency of strategic decisions of hospitality stakeholders at all hierarchical levels. During the research, special and general scientific methods were used: analysis and synthesis in determining the state and prospects of the development of the hospitality industry; comparison with determined specifics of interaction of hospitality entities and possible management problems of integrated associations; with the help of the structural-logical method, the vision of the actions of local self-government bodies in the direction of strengthening the integration processes of the hospitality industry in the region is systematized. The object of the study is the process of ensuring the competitiveness of the hospitality industry in the regions of Ukraine. The article presents the results of a study of the state of the hospitality industry in the regions of Ukraine in modern conditions, which showed that the concept of sustainable development and integration processes, which involves balancing and normalizing the socio-ecological and economic impact of the industry, are at the basis of the modern vision of the development of the regions and ensuring the competitiveness of the hospitality industry hospitality on the environment, as well as penetration of hospitality subjects to higher hierarchical levels. The results of the study revealed the main problems of ensuring the competitiveness of the hospitality industry in the regions of Ukraine, and highlighted the potential prospects of the studied processes taking into account the conditions of European integration