Changing the business model of enterprise under the influence of industry 4.0

The functioning of enterprises in the current realities requires adopting new innovative solutions and applying appropriate business models that consider the changes inherent in Industry 4.0. The purpose of the article is to characterize business models of enterprises, taking into account these changes. It is established that the common components of the concept of Industry 4.0 include cyber-physical production lines, personalized product, flexible production in smart enterprises, Internet of things, access to a large volume of data (Big Data), cloud computing, digitization, automated production setup, smart enterprise, automation. Since the concept of industry 4.0 is a new solution, the list of components characterizing it will be supplemented. Industry 4.0 forces enterprises to make changes in models that ensure flexible, efficient and competitive functioning of the company in the market. These changes include: updating the current business model of the industry (enterprise), building a new business model (or models) alongside existing ones, and gradually transitioning from one to another. It has been proven that the concepts of business models of enterprises operating in the era of Industry 4.0 are based on two assumptions: the value is personalized, that is, it is determined by the experience acquired at a certain point in time with one consumer who initiates the production process and participates in product design; in the supply chain, it is assumed that resources are obtained from different suppliers and access to them is global. A business model is a configuration of business processes and resources, designed in the form of a social and technical enterprise architecture. It is justified that the new business model is based on the modification Value Chain of the M.E. Porter Net. In the new reality, multi-vector networks of values are being built. Their source of value is a combination of connections based on the complementarity of their activities. Consumer activity, sociability, convergence of technologies and industries, globalization of markets, global search for resources and global access to them are trends beyond the control of a single company, hence the need for network connections