Institutional principles for improving the quality level products and services of tourist destinations

The article identifies the main reasons that hinder the quality of products and services of tourist destinations and regions of Ukraine: underdeveloped tourist infrastructure, imperfect institutional support, low qualification, low level of promotion and communication between tourism entities The content of the institutional infrastructure for ensuring the quality of the studied processes is highlighted. Elements of tourist infrastructure of destinations are defined. It is proposed to use tools to improve the quality of products and services of the hospitality industry in the region, which are based on the methodological principles of step-by-step analysis of achieving certain goals, in accordance with the current situation in the region and the influence of relevant factors. It has been proven that incentive levers are extremely relevant in the quarantine and post-quarantine period, as the tourism industry is most sensitive to such processes. The process of improving the quality of products and services is based on organizational and economic principles of development of tourist destinations and the method of hierarchy of determining the levers for achieving goals and policies to promote the quality of products and services of the hospitality industry in the region. To implement regional programs for the development of products and services of the hospitality industry and in the formation of standardized products and services of the hospitality industry, it is proposed, based on international experience and taking into account current factors such as COVID-19, to introduce new quality standards for the hospitality industry. It is proposed to form regional standards of quality of products and services of the hospitality industry taking into account the specifics of tourist attractiveness of the region. Such a documentary regulation of the quality of products and services of the hospitality industry will help create conditions for increasing the region's income by increasing tourist flows, increase the competitiveness of regions, reduce unemployment and stimulate socio-economic development.