Theoretical fundamentals of consumer advantage management of business tourism enterprises

Business tourism is an important component of the global tourism industry. It is based on the organization of business events and business trips of corporate clients. Business tourism contributes to the intensification of business activity in various sectors of the economy. The business tourism market has a high investment attractiveness and development prospects, which leads to increased competition in this area. The necessity of complex management of consumer preferences in the sphere of business tourism at the level of the state, region and tourist enterprise is substantiated. At the state level, tasks related to staffing, development of tourist infrastructure, raising the technological level and improving the investment climate of the economy should be addressed. At the regional level, it is necessary to develop the local tourist infrastructure of business tourism and promote business events. At the level of business tourism enterprises, the tasks of compliance with international service standards and the introduction of information technology in the provision of services to corporate clients should be addressed. The implementation of these tasks will provide the national business tourism market with competitive advantages at the international level. Management of consumer preferences of business tourism enterprises should be based on providing high quality and a wide range of traditional services for corporate clients, as well as on the active introduction of modern information technologies. These include software products that cover the processes of booking, cost management, reporting and tracking the location of the traveler; technologies for holding full or partial virtual meetings and other events; technologies for digitizing payments and bookings to ensure a completely cashless transaction. The introduction of these technologies increases the consumer benefits of business tourism enterprises by increasing the speed of operating processes and facilitating the control of operating costs. These information technologies increase the security of providing services to corporate clients, which is especially actual in the face of the unpredictable spread of Covid-19