Specifics of application of cognitive technologies and artificial intelligence in modern banking activity

Intensive technological development of society has a significant impact not only on changing the structure of industrial relations, but also significantly affects the transformation of the financial and, in particular, the banking system. At the same time, due to the complexity of network technologies, which have long been used to ensure the functioning of online banking, there are opportunities to transfer the entire complex of customer service to the bank in the field of remote service. Innovations related to the use of cognitive technologies and artificial intelligence allow the transformation of traditional automated remote banking systems into a new technological and information dimension, resulting in the formation of digital banking. At the same time, current trends show that the reorientation of banking services to digital technology is quite fast, resulting in a reduction of bank branch networks - customer service is online and through specialized terminals, each of which can replace up to ten employees. The article considers the modern specifics of the formation of a new banking system, which is associated with the use of cognitive technologies and artificial intelligence and results in the formation of new principles of interaction and transformation of "client - bank" systems into digital banking. It is determined that the introduction of such technologies in banking allows banks to significantly save on the maintenance of individual branches and reduce the number of staff involved in customer service. It has been studied that the transition to digital banking significantly increases the need for information security of the bank's customers, as most of their account transactions take place through the network and are potentially vulnerable to dishonesty. Therefore, it can be concluded that the intensive introduction of digital technologies in banking is impossible without ensuring a proper information security system by banking institutions