Career coaching in the personnel management system

The article discusses the theoretical aspects of career coaching as a new promising area and style of personnel management, covers a range of issues related to career planning and professional development and which is directly related to the goals, needs and values of a person. The role of coaching in the management system is assigned as one of the innovative and the most effective modern methods of robotics with the staff, which, given the new perspectives and the possibility of effective flowing into the results of the duality of children and the organization. It is proved that coaching as a unique technology of career development helps mobilize the internal capabilities and potential of employees, continuous improvement of professionalism, professional erudition, readiness to perceive new actions and decisions and allows a person to realize his true professional vocation and be as effective as possible in his activities. It is noted that increasing the efficiency of the organization's activities and competitiveness is possible subject to the constant development of personnel, the promotion of the creative implementation of professional and personal qualities and self-improvement of each employee throughout his life, thus the introduction of career coaching as a method of personnel management in organizations will allow for qualitative changes in organizations. The main principle of career coaching is highlighted, which consists in achieving maximum results and satisfaction from work by a person, provides for actively using and revealing his potential, both personal and professional, in his current activities. A generalized diagram of the process of applying career coaching is presented, which arises as an effective way to achieve specific results in life and business. It is noted that in the practice of personnel management in organizations, the use of career coaching contributes to an increase in their effectiveness - by increasing the effectiveness of employees' performance of assigned tasks, mastering new and necessary skills for solving complex problems, increasing their level of motivation, as a result, strengthening trust in managers