Formation of the corporate culture inside educational institution as a part of development management skills and competence of managers

Institution of education in Ukraine is going through difficult times. This is especially true for technical education institutions which for the most part are only on the path to renewal. Reformation of technical education institutions is rather slow. This educational link has not yet taken its rightful place in general process of restructuring of national production and reproduction of country’s labour force, although such potential exists. Modern experts view it as a complex issue with philosophical, socio-economic and pedagogical problems. The traditional model of technical education was based on the Soviet legacy of rigid centralization and management, nowadays exhausted itself and needs to be renewed and modified. Demand for technical education graduates is growing every year. However, the state is unable to cope with problems of establishing these institutions due to economic, financial and number of other reasons that have accumulated over the years. Changes in modern society, including field of education, require leaders of a new level. Managers competence and skill level is important in establishing corporate culture. It is proven that work of a well-coordinated team is much more productive than input of individual employee. Corporations that have become world leaders have long felt the relationship between productivity, psychological and spiritual comfort, unity of employees. Corporate culture is a strategic marketing resource, an affective tool in hands of a good leader. The practice of many companies shows that business unity depends directly on the spirit and atmosphere created in the company. The new approach taken by European universities has been working since the end of twentieth century and being actively implemented in Ukraine. It requires coaching personality of the leader who in the future not only will accumulate knowledge and skills, but will be able to act and make decisions in extraordinary sutiations. Psychological refined of the leader, the ability to prepare the team to work in conditions of social and educational transformations is extremely important