The essence of the process of an agricultural holding intergral property complex valuing

Agricultural enterprises of Ukraine become more competitive and have a need to attract additional financial resources not only through lending but also with investors. In attracting investors, especially with foreign capital, the valuation of agricultural business becomes important as most companies now are integral property complexes. The purpose of the article is to identify the essence of the process of integral property complex valuation of an agricultural holding by determining the most correct methodology for business valuation that meets this objective. The production and management processes of an agricultural holding have significant differences compared to other industries. Hence there is an urgent need to address issues of theoretical and methodological nature that arise in the implementation of business valuation procedures for the assessment of an integral property complex of an agricultural holding. After all, the correctly conducted business valuation procedure can increase an agricultural holding’s value and its investment attractiveness. The views of researchers and leading scientists on the problem of determining the value of the business of joint-stock companies (agricultural holdings) differ significantly. The choice of methodological approach and method of valuation of a particular company, and in our case - the integral property complex of an agricultural enterprise, depends on the type of value that must be calculated in the process of valuation. The article substantiates the essence of the category "value" in the context of determining the value of integral property complex of an agricultural enterprise. The main methods of determining the value of business of agricultural joint-stock companies are generalized. It is proposed to estimate the value of the integral property complex of an agricultural enterprise, based not only on the purpose of the valuation but also taking into account the synergetic effect, ie, the acquisition of benefits from the implementation of integration ties with the environment that agricultural holdings have