The main tendencies of development of modern market of credit services in Ukraine

Economic subjects often resort to lending as a borrowed resource in order to expand economic activity, and provide continuity of economic turnover. So, lending services of banks and non-bank institutions occupy a great part on the national market of financial services. The main subjects on credit services market are banks, non bank institutions, and other entities that don’t have a status of financial institutions but are licensed. The credit services market is constantly under the influence of institutional, economic and socio-political factors that can lead to destabilization, attempts of introduction methods of unfair competition, loss of confidence and, as a consequence, disrupt the process of reproduction. The conducted research found that banking system is the indisputable leader on credit services market. But nowadays the various financial institutions are great competitors for the banking institutions in the segment of lending to individuals. The structure of loan portfolio of banks testifies that bank institutions are quite active in the segment of lending to individuals, so they consider financial companies as competitors. On the market the demand for short-term loans up to 1 month is increasing. Also, non-banking institutions are far ahead of the banking sector in terms of growth in lending services. The importance of the market of leasing and factoring credit services is increasing. The situation on the pawnshop credit services market can be considered comparatively stable, the amount of loans given by these institutions was growing more slowly than other types of lending. Thus, the effect of different market factors and incompleteness of the processes of regulation of non-bank financial institutions leads to increased competition between market subjects, changes in the organizational forms of credit relations, and in the processes of formation of demand and supply of credit resources