IDEAS home Printed from https://ideas.repec.org/a/cua/edutec/v3y2025ip100id100.html

Analysis of consumer behavior on the use of the social media during the pandemic in Manabí, Ecuador

Author

Listed:
  • César Carbache Mora

  • Frank Lemoine Quitero

  • Christopher Chukwugozie Okafor

Abstract

This study aims to analyze consumer behavior in the use of social networks during the pandemic in Manabí, Ecuador. The applied methodology was qualitative - descriptive based on an online survey of 19 items applied to a population sample of 238 people from across the province using the Epidat tool, where social and cultural aspects, shopping behavior, habits were consulted. and food consumption, relationships with the family and the mitigation of stress produced by confinement. For this, the structural equations model (SEM) was applied, the purpose of which was to study the relationship between variables that allow defining more effective marketing strategies. The results will contribute to understanding the behavior of buyer personas and the possible ways to bring them closer to brands at the present time.

Suggested Citation

  • César Carbache Mora & Frank Lemoine Quitero & Christopher Chukwugozie Okafor, 2025. "Analysis of consumer behavior on the use of the social media during the pandemic in Manabí, Ecuador," Edu - Tech Enterprise, Science - Tech Enterprise Alliance, vol. 3, pages 100-100.
    • Handle: RePEc:cua:edutec:v:3:y:2025:i::p:100:id:100
    as

    Download full text from publisher

    File URL: https://ete.sciten.org/index.php/ete/article/view/100/100
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cua:edutec:v:3:y:2025:i::p:100:id:100. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Edu - Tech Enterprise (email available below). General contact details of provider: https://ete.sciten.org/index.php/ete/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.