Diagnosis of the socio-economic impact of covid-19 on micro and small businesses in the commerce sector in the city of Pasto

Introduction: The research problem is presented where the topic of socio-economic impact is presented, where the line of research is management and competitiveness because they focus on the study of organisations, as well as the description of the research problem which consists of investigating the consequences caused by COVID 19 where the most affected area is the commerce sector.Methods: the methodology is described where its paradigm is positivist due to the fact that the subject to develop is based on the diagnosis of the socioeconomic impact of the MSMEs of the trade sector of the city of Pasto, where its approach is quantitative so it is based on the hypothetical deductive method, also the method to apply is empirical analytical which is based on the experience and takes into account elements present within the research with the relationship to the cause and effect of the object of study, where its type of research is descriptive, analytical making relevance to the reality of people, situations, activities and events of the research study, for it was focused on a segment object of study that in this case is the sector of commercial companies, where the study population is the commercial sector such as companies that belong to the activities of trade and repair of vehicles, the sample size corresponds to 307 companies for this study 50% of them were interviewed because it belongs to a professorial project of call 2021-2022. The data collection technique used was the survey and it was applied to 154 entrepreneurs.Results: The results of the research are presented in which the level of economic and social affectation of the MSMEs of the trade sector of Pasto is identified where different factors such as lack of knowledge of technology, lack of innovation, difficulty to make strategic alliances, lack of legal documentation to obtain resources, to reach the different conclusions the PESTEL and SWOT matrix was made by means of these some strategies that can be applied at a certain time in the MSMEs of the trade sector of Pasto were obtained.Conclusions: As a consequence of this crisis, many of the entrepreneurs were forced to liquidate their employees due to lack of capital and difficulties in inventory turnover.The closure of the different commercial companies caused the collapse of the economy in different homes in Nariño, diminishing their quality of life. The loss of jobs caused the disintegration of many homes, generating emotional and economic instability for the families.The health crisis was a wake-up call for the preservation and care of the planet, because the world not only revolves around capitalism, but also requires social responsibility for natural resources, since resources are limited.The health situation provoked the COVID 19, incentive to learn new ways to connect with the external world, allowing fundamental strategic alliances that allowed them to adapt to globalisation.Recommendations: It is suggested that commercial enterprises take action in the maintenance and conservation of the different virtual platforms in order to exploit them efficiently in the short, medium and long term, with the aim of maintaining and increasing the portfolio of different segments of potential clients.It is recommended to be aware of the norms and laws implemented by the different governmental entities as there was evidence of lack of knowledge in different areas, which can serve as support and guidance for constant business growth.