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Shaping preferences of market entities in the age of digitalization

Author

Listed:
  • Marcin Brol

    (Wroclaw University of Economics)

  • Slawomir Czetwertynski

    (Wroclaw University of Economics)

Abstract

The aim of this paper is to answer the question: are the actors of the new public sphere influencing preferences of all market entities or are they only part of society with universal preferences? Authors tend toward the view that we are observing decline of traditional public sphere and building of new – virtual public sphere, with different forms of relations between actors of this sphere. The actors are now independent of time, place and social status.

Suggested Citation

  • Marcin Brol & Slawomir Czetwertynski, 2013. "Shaping preferences of market entities in the age of digitalization," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 12(2), pages 321-332, June.
    • Handle: RePEc:cpn:umkeip:v:12:y:2013:i:2:p:321-332
    DOI: 10.12775/EiP.2013.025
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    More about this item

    Keywords

    public sphere; information society; social preferences; Internet;
    All these keywords.

    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • D7 - Microeconomics - - Analysis of Collective Decision-Making
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty

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