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La inteligencia artificial como motor de gestión del conocimiento en el sector empresarial latinoamericano
[Artificial Intelligence as a Driver of Knowledge Management in the Latin American Business Sector]

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  • Viviana Jazmila Salamanca Pérez

    (Corporación Universitaria Minuto de Dios)

Abstract

Introduction: This research analyzes the relationship between artificial intelligence (AI) and knowledge management (KM) in the Latin American business sector, emphasizing their strategic application and the ethical challenges associated with implementation in organizational contexts. Methodology: A descriptive and analytical study was conducted based on specialized scientific sources published between 2019 and 2024. Academic search engines such as Scopus, Mendeley, and Redalyc were used, along with documentary analysis techniques for data classification, systematization, and synthesis. Microsoft Excel was employed for data processing and visualization. Results: The analysis identified five knowledge management models applied in Latin American companies and eight cases in which AI supports decision-making, process automation, and technological development. The study also highlights the need to strengthen ethical and regulatory frameworks governing AI use, ensuring a balance between technological advancement and the human factor. Conclusions: AI is becoming a key component of knowledge management in Latin American enterprises, fostering innovation and continuous improvement. The main challenge lies in building business trust and promoting procedures that close technological gaps, facilitating the transition toward Industry 4.0 and 5.0 paradigms. ES Introducción: Esta investigación analiza la relación entre la inteligencia artificial (IA) y la gestión del conocimiento (GC) en el sector empresarial latinoamericano, destacando su aplicación como herramienta estratégica y los desafíos éticos asociados a su implementación en entornos organizacionales. Metodología: Se desarrolló un estudio descriptivo y analítico fundamentado en fuentes científicas especializadas publicadas entre 2019 y 2024. Se emplearon motores de búsqueda académicos como Scopus, Mendeley y Redalyc, junto con técnicas de análisis documental para la clasificación, sistematización y síntesis de la información, apoyadas en el uso de Microsoft Excel para el procesamiento y representación de los datos. Resultados: El análisis permitió identificar cinco modelos de gestión del conocimiento aplicados en empresas de Latinoamérica y ocho experiencias donde la IA se implementa como soporte para la toma de decisiones, automatización de procesos y desarrollo tecnológico. Asimismo, se evidencia la necesidad de fortalecer los marcos normativos y éticos que regulan la aplicación de la IA, promoviendo la responsabilidad social y el equilibrio entre tecnología y factor humano. Conclusiones: La IA se consolida como un componente clave de la gestión del conocimiento en el contexto empresarial latinoamericano, potenciando la innovación y el mejoramiento continuo. El principal reto consiste en promover la adopción confiable de estas herramientas por parte de los empresarios, reduciendo las brechas tecnológicas y favoreciendo la transición hacia los modelos productivos de la Industria 4.0 y 5.0.

Suggested Citation

  • Viviana Jazmila Salamanca Pérez, 2025. "La inteligencia artificial como motor de gestión del conocimiento en el sector empresarial latinoamericano [Artificial Intelligence as a Driver of Knowledge Management in the Latin American Busines," Revista Estrategia Organizacional, Universidad Nacional Abierta y a Distancia, vol. 14(2), pages 165-187, August.
  • Handle: RePEc:col:000577:021824
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