Estrategias de mercado para actividades emprendedoras en cárceles

[ES] Introducción: Las condiciones inhumanas en que viven los presos dentro de las cárceles derivadas por el hacinamiento, maltrato y el tiempo improductivo, han generado un alto grado de violencia dentro de las cárceles, vulnerando el bienestar de los privados de libertad. De esta situación se deriva la iniciativa, que permite el desarrollo de proyectos productivos dentro de las cárceles, como mecanismo de reintegro social. El propósito de esta investigación fue elaborar un estudio de mercado para un galpón de pollos de engorde y huevos del centro penitenciario en Aguachica. [EN] Introduction: The inhumane conditions in which the prisoners live inside the prisons derived from overcrowding, mistreatment and unproductive time, have generated a high degree of violence inside the prisons, violating the well-being of those deprived of liberty. From this situation derives the initiative, which allows the development of productive projects within prisons, as a mechanism of social reintegration. The purpose of this research was to develop a market study for a broiler chicken and egg shed at the Aguachica, Cesar penitentiary. Methodology: The study was based on a qualitative approach, with a descriptive scope with a bibliographic design, using a documentary review technique, based on the theory of Porter five forces. Results: The results show that there is a competitive environment in which the warehouse is located, which facilitates the implementation of market strategies for the development of This entrepreneurial activity.