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Percepcion de calidad como factor de competitividad de la infraestructura de hoteles en Santa Marta y Barranquilla

Author

Listed:
  • Carlos Labarcés Ballestas

    ()

  • Evelin Ruiz Gonzáles

    ()

  • Wilfrido Gutiérrez

    ()

Abstract

Los hoteles con categoría cinco estrellas en las ciudades de Barranquilla y Santa Marta tienen un papel determinante en el desarrollo del turismo de la región; la infraestructura de sus instalaciones y el servicio prestado por el personal, son los dos factores determinantes para brindar un servicio de calidad. En este trabajo se abordará el papel que juega la infraestructura de estos hoteles en la percepción de calidad que tienen los clientes, para establecer así el nivel de competitividad e internacionalización que estos presentan.******The five-star hotels in the cities of Barranquilla and Santa Marta have a decisive role in the development of tourism in the region, the infrastructure of their facilities and the service provided by the staff, are the two determinant factors to provide a quality service. In this paper is addressed the role of the infrastructure of these hotels in the perception of quality that customers have, in order to establish the level of competitiveness and internationalization they present.

Suggested Citation

  • Carlos Labarcés Ballestas & Evelin Ruiz Gonzáles & Wilfrido Gutiérrez, 2012. "Percepcion de calidad como factor de competitividad de la infraestructura de hoteles en Santa Marta y Barranquilla," REVISTA CLIO AMERICA, UNIVERSIDAD DEL MAGDALENA, vol. 0, pages 185-202, July.
  • Handle: RePEc:col:000506:015005
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    File URL: http://revistas.unimagdalena.edu.co/index.php/clioamerica/article/view/439
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    More about this item

    Keywords

    calidad del servicio; competitividad; industria hotelera; infraestructura; turismo.;

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations

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