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Estructura de mercado en la comercialización del banano tipo exportación producido en la Zona Bananera del Magdalena y comportamiento estratégico de las empresas

Author

Listed:
  • Janny Acuña Fuentes

    ()

  • Rafael Viana Barceló

    ()

  • José Sáenz Zapata

    ()

Abstract

La estructura de mercado en la comercialización del banano tipo exportación producido en el departamento del Magdalena históricamente ha sido imperfecta, siendo las comercializadoras multinacionales quienes fijan las cantidades de banano que compran a los productores, o el precio, generando una pérdida de bienestar social a los productores de banano. En la presente investigación se midió el grado de concentración de mercado por parte de las comercializadoras a través del índice de concentración Herfindahl-Hirschman (IHH); posteriormente, a través de econometría de series de tiempo, se procedió a mostrar la relación entre los precios pagados a los productores y el IHH, por último, mediante el modelo de Cournot y de Stackelberg, a partir de la estimación econométrica de una función inversa de oferta y la aplicación de estrategias puras en juegos no cooperativos, se probó empíricamente las estrategias que las comercializadoras están llevando a cabo.******The market structure in the marketing of banana export type produced in the department of Magdalena historically has been imperfect, with multinational marketers who will determine the quantities of bananas they buy from the producers or the price, generating a loss of social welfare to banana producers. In the present study measured the degree of market concentration by marketers across the Herfindahl concentration index-Heirschman (HHI), then through econometric time series proceeded to show the relationship between the prices paid to producers and the concentration index (HHI), finally using the model of Cournot and Stackelberg, from the econometric estimation of an inverse function of supply and application of pure strategies in noncooperative games empirically tested strategies marketers are doing.

Suggested Citation

  • Janny Acuña Fuentes & Rafael Viana Barceló & José Sáenz Zapata, 2009. "Estructura de mercado en la comercialización del banano tipo exportación producido en la Zona Bananera del Magdalena y comportamiento estratégico de las empresas," REVISTA CLIO AMERICA, UNIVERSIDAD DEL MAGDALENA, vol. 0, pages 229-257, July.
  • Handle: RePEc:col:000506:014995
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    File URL: http://revistas.unimagdalena.edu.co/index.php/clioamerica/article/view/393
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