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Percepción de las empresas aliadas a la corporación universitaria Rafael Núnez

Author

Listed:
  • Paola Mouthon Ramos
  • Omaira Bernal Payares
  • Sandra Hernández Rodríguez

Abstract

El objetivo de este artículo es analizar el valor percibido por los aliados estratégicos de la Corporación Universitaria Rafael Núnez frente a los resultados obtenidos en el desarrollo de los convenios, con el fin de que se generen estrategias de marketing enfocadas a fortalecer las relaciones existentes y la creación de futuras alianzas, observando el valor percibido por las entidades en cuanto al desarrollo de la alianza y los beneficios mutuos logrados por el trabajo realizado, así como las consecuencias que las relaciones con el sector externo genera en la institución a corto, mediano y largo plazo, que permita el desarrollo de un plan de marketing para el fortalecimiento de las relaciones con el sector externo.

Suggested Citation

  • Paola Mouthon Ramos & Omaira Bernal Payares & Sandra Hernández Rodríguez, 2014. "Percepción de las empresas aliadas a la corporación universitaria Rafael Núnez," Revista Saber, Ciencia y Libertad, Universidad Libre - Sede Cartagena, vol. 9(2), pages 241-256, July.
    • Handle: RePEc:col:000497:016727
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