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Estrategias diferenciadoras y generadoras de valor en economías emergentes. Caso: Manguicultores (Sucre - Colombia)

Author

Listed:
  • Jorge Del Río Cortina
  • Diego Cardona Arbelaez
  • Shary Janice Pérez Olascuaga

Abstract

Este artículo presenta el análisis de brechas que mantienen con escasa competitividad al sector manguicola del departamento de Sucre (Colombia) y la identificación de variables y actores estratégicos sobre los cuales los manguicultores podrían ejercer influencia para impulsar un desarrollo positivo y con ello mejorar la competitividad. El artículo resalta la importancia de agregar valor al producto desde el ámbito de la gestión de la calidad como una apuesta que los manguicultores podrían aprovechar para posicionarse en el mercado.

Suggested Citation

  • Jorge Del Río Cortina & Diego Cardona Arbelaez & Shary Janice Pérez Olascuaga, 2018. "Estrategias diferenciadoras y generadoras de valor en economías emergentes. Caso: Manguicultores (Sucre - Colombia)," Revista Saber, Ciencia y Libertad, Universidad Libre - Sede Cartagena, vol. 13(1), pages 133-144, January.
  • Handle: RePEc:col:000497:016644
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