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Productos y servicios para los adultos mayores, un potencial nicho de mercado en Colombia

Author

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  • Omar Cabrales Salazar

Abstract

A partir de las nuevas tendencias de población a nivel mundial, de las estadísticas de envejecimiento que demuestran que Colombia será un país con una población acercándose cada vez más a la tercera edad y de la elaboración de un marco teórico sobre el envejecimiento exitoso, la resiliencia y las experiencias de otros países en cuanto a las empresas dedicadas a ofrecer servicios especializados en actividades esparcimiento para adultos mayores; el artículo analiza el gran potencial que existe en Colombia para construir y consolidar un nicho de mercado para la población de la tercera edad, en particular. ****** Based on the new trends in world population, the aging of the statistics show that Colombia is a country with a population approaching increasingly elderly and the development of a theoretical framework for successful aging and resilience, and the experiences of other countries in terms of companies dedicated to offer specialized services for elderly recreational activities, this paper presents an analysis of the potential that exists in Colombia to build and consolidate a market niche for the elderly population in particular.

Suggested Citation

  • Omar Cabrales Salazar, 2013. "Productos y servicios para los adultos mayores, un potencial nicho de mercado en Colombia," Dimensión Empresarial, Universidad Autónoma del Caribe, June.
    • Handle: RePEc:col:000461:011160
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