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CULTURA NACIONAL EN MÉXICO Y COMPORTAMIENTO VERDE. Una comparación entre el modelo de individualismo de Hofstede y de relaciones personales de Trompe


  • Eva Conraud Koellner


  • Luis Arturo Rivas Tovar


Este artículo analiza la cultura nacional en México mediante los modelos de Hofstede y de relaciones personales de Trompenaars y compara los valores culturales entre los países de mayor comportamiento verde en el mundo. Si bien, los resultados son coincidentes en cuanto a que la cultura mexicana es claramente tradicional y colectivista, y que presenta los niveles más bajos de comportamiento verde, en los últimos años se percibe una evolución que hace relevante emprender campañas de marketing ambiental en medios masivos de comunicación. ABSTRACT:This article analyzes the national culture in Mexico by the models of Hofstede and Trompenaars personal relationships and compares the cultural values of most countries in the world green behavior. While the findings are consistent in that Mexican culture is clearly traditional, collectivist, and presents the lower levels of green behavior, in the last year there was an evolution that makes relevant environmental undertake marketing campaigns in mass media communication.

Suggested Citation

  • Eva Conraud Koellner & Luis Arturo Rivas Tovar, 2010. "CULTURA NACIONAL EN MÉXICO Y COMPORTAMIENTO VERDE. Una comparación entre el modelo de individualismo de Hofstede y de relaciones personales de Trompe," REVISTA LEBRET, UNIVERSIDAD SANTO TOMAS - BUCARAMANGA, June.
  • Handle: RePEc:col:000385:007142

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