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Valores humanos como preditores de atitudes colaborativas e intencao de uso da plataforma de hospedagem do Airbnb

Author

Listed:
  • Miriam Leite Farias
  • Maria de Lourdes de Azevedo Barbosa
  • Bruna Lourena de Lima Dantas
  • Bianca Gabriely Ferreira Silva
  • Luana Alexandre Silva

Abstract

O presente estudo objetiva identificar o poder de predicao dos valores humanos nas atitudes e na intencao comportamental em relacao ao uso do consumo colaborativo. Para tanto, adotou-se uma abordagem quantitativa com a aplicacao de um survey com 208 consumidores da plataforma de acomodacoes Airbnb, os quais responderam questoes sobre valores básicos fundamentados na teoria Funcionalista de valores humanos e atitudes e intencao comportamental. Os resultados apontam uma correlacao significativa entre a subfuncao de Experimentacao e Atitudes relativas ao uso dos servicos, indicando que os valores que compoem essa subfuncao teriam influencia quanto as atitudes dos consumidores em relacao ao servico da plataforma. Dessa forma, tais resultados dao suporte a utilizacao dos valores humanos como facilitadores na promocao de comportamentos colaborativos

Suggested Citation

  • Miriam Leite Farias & Maria de Lourdes de Azevedo Barbosa & Bruna Lourena de Lima Dantas & Bianca Gabriely Ferreira Silva & Luana Alexandre Silva, 2021. "Valores humanos como preditores de atitudes colaborativas e intencao de uso da plataforma de hospedagem do Airbnb," Estudios Gerenciales, Universidad Icesi, vol. 37(160), pages 375-386, August.
    • Handle: RePEc:col:000129:019523
    DOI: 10.18046/j.estger.2021.160.3991
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    More about this item

    Keywords

    consumo colaborativo; valores humanos; Airbnb;
    All these keywords.

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • D16 - Microeconomics - - Household Behavior - - - Collaborative Consumption

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